For a long time I've been interested in the aesthetics of street wear. It's fair to say that the street wear culture and style is more mainstream right now than ever before. With that said, I still don't see a solid brand representing the Midwest. That's what I aim to do. I want to let everyone know how much talent and charisma we have here.
The artists that seem to "make it" from the Midwest are often controversial. For instance, in contemporary mainstream music, there have been few acts that have caused more drama and controversy in the last couple of years than Kanye West, who calls Chicago home. As an individual, few have remained as genuine and inspiring as Prince, who was born and raised in Minneapolis. An artist, who some would consider as the greatest entertainer of all time, the King Of Pop, Michael Jackson...is from Indiana. What is it about the Midwest that creates these unique individuals? Artists who can't always be categorized?
Not only have these artists, among many others, been influential in the music world - but they have set numerous trends in the world of fashion. Which brings me to my main goal.
I aim to focus on both Midwest fashion/design and music; through written and video interviews, photos, stories, etc.
With my own company, I'm trying to represent the Midwest, but it all starts here with people. Along with these interviews, I'll be showcasing the work of other Midwest street wear apparel brands, as well as my own.
So thank you to all the visitors to this page. Past, present and future. I hope you find what you're looking for.
Love,
FULLER
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